H-E-B Suppliers Partnering for Success

By Blithe Wiley

It’s no secret that Texans love their H-E-Bs. And with good reason: just last year, H-E-B was named the best grocery chain in the country by the consumer research firm Dunnhumby and by Food & Wine magazine.

With accolades like that, it’s clear that earning a coveted spot as a Supplier or Vendor to the powerhouse grocery company is a big deal. And it’s no easy feat, as H-E-B maintains a strict and extensive list of Supplier requirements as outlined in its Supplier Code of Conduct.

“To be an H-E-B Supplier, a Supplier must be diligent and have perseverance, and a vision for their business,” Crystal Royal, Supplier Diversity Manager with H-E-B said. “A Supplier must be able to be agile and have the ability to pivot when needed while also continuing to grow their business outside of H-E-B. Our suppliers become Partners with H-E-B as they mirror our company’s core values of Community and Service. They understand that they are vital to the ecosystems within the communities that H-E-B serves. Our Suppliers often contribute to Non-Profits within their communities and believe in diversity. We at H-E-B believe that successful small businesses create a strong economy in Texas, and we show that through our amazing Suppliers.”