Dossier: The Wood Agency

Name and Title: Melody Goeken, Director of Public Relations

Business Name: The Wood Agency

Business Address: 7550 IH-10 W, Suite 505

Business Phone Number: 210-474-7400

Business Website: TheWoodAgency.com

Additional contact information: Melody@TheWoodAgency.com

1. In what types of businesses or industries does your agency specialize?

In our 35-year history, we’ve worked in most industries; Hospitality/Tourism, Healthcare, B2B, Real Estate, Food Service/QSR…you name it, we’ve probably done it. One of our favorite aspects of the business is working with our clients to help them realize their value and marketing potential and to create newsworthy events to help tell their story.

2. What services do you offer? 

We’re a “full-service agency.” That’s industry jargon for “we do it all.” In the ad business, you never know what types of tactics you’ll be using tomorrow; that keeps us on our toes. Technology is constantly evolving, which allows our team to continue to grow.

That said, we do everything from Strategic Planning, Paid Media, Creative Development, Public and Media Relations, Crisis Communications, Social Media, and Digital Communication to Design, Web Development. Lately, we are doing a ton of Event Management and Onsite Activation, helping our clients grow through grassroots projects.

3. What is the greatest strength of your agency?

Our greatest strength is our ability to develop and nurture relationships, both with our staff and our clients. We take the time to truly understand the challenges and goals that are important to their success. Many of our clients have been with us for decades and some for multi-generations. Some of our employees have been here for more than 20 years!

5. What makes your business unique?

We’re doing unique and unprecedented things with data and business intelligence that agencies of our size and in our region aren’t. We’re in our clients’ CRMs, POS systems and inventing new reporting methodologies every day.

6. What new trends in advertising/PR are you most excited about and why?

Another cool thing about advertising is that there are always — always, always – new trends, new tactics, new media, and new feedback loops around every corner. To reflect on today’s “new thing” is to narrow your view too nearsighted and risk missing what’s tomorrow. And “tomorrow” is not a metaphor in this case. It is literally ‘the day after today, this week.’

White top: Paula Andrade, Senior Copywriter and Producer

Pink: Melody Goeken, Director of Public Relations

Black: Dalia Ayala, Media Director

Yellow sweater: Christina Medina, VP of Creative Services